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Hovermarks

§ 00  Live · accepting customers

A passportfor every product.

Hovermarks Passportis a Digital Product Passport SaaS built for small and mid-sized textile manufacturers. One QR code per product — customers scan it to see materials, origin, repair instructions, recycling pathway, and provenance in any language. You upload data once; Hovermarks renders the passport, hosts it on a permanent URL, and keeps it compliant with the EU's Ecodesign for Sustainable Products Regulation (ESPR).

14-day free trial · no credit card · cancel any time

Fig. 01 — Specimen passport
Textile manufacturing
HVK-SKU-00417 / espr / v01● live
§ 01  What it is

A product passport, not a paperwork project.

Hovermarks Passport is built for textile SMBs who need ESPR compliance without an enterprise PLM bill. Same scan-first DNA as Hovermarks Inspection — applied to the product, not the asset.

  • 01

    Scannable, anywhere

    Every product gets a permanent URL behind a single QR code or NFC tag. Customers scan with their phone camera — no app, no login.

  • 02

    Materials & origin

    Fibre composition, country of origin, supplier provenance, certifications (GOTS, OEKO-TEX, GRS). Versioned per SKU + production run.

  • 03

    Repair & recycle

    Care instructions, repair guides, take-back schemes, recycling pathway. Multilingual by default — Hovermarks translates from a single source-of-truth language.

  • 04

    Tamper-evident

    Hash-chained audit log on every passport edit — same tech that runs Hovermarks Inspection. If a record is altered after publish, the chain breaks and your customer sees a verified-history badge.

  • 05

    EU ESPR ready

    Templates align with the textile delegated act drafts — including DPP data points the European Commission has signalled as priority for textile in 2027-2028.

  • 06

    Same-day onboarding

    Upload your SKU sheet, map columns once, get back passport URLs ready to print. No ERP integration required for v1.

§ 02  Why now

EU regulation is closer than most teams realise.

The Ecodesign for Sustainable Products Regulation (ESPR) was adopted in 2024 and is now in delegated-act stage. Textile is one of three priority sectors named in the regulation — alongside batteries and electronics — meaning textile products entering the EU market will need a Digital Product Passport from a date the Commission has signalled as 2027 at the latest for high-impact categories.

Most SMB textile manufacturers don't have a PLM that can produce a DPP. Enterprise tools (Centric, Bamboo Rose, PTC FlexPLM) start at five-figure annual contracts and assume a CAD pipeline the SMB doesn't use. The gap is the same one Hovermarks Inspection serves on the asset side — affordable, scan-first SaaS for a buyer who can't justify enterprise.

  • ESPR applies to non-EU manufacturers who export to the EU — the obligation is on whoever places the product on the market.
  • GS1 has aligned with the European Commission on the underlying QR / Digital Link standard, so passports stay portable across retailers.
  • Consumer-facing brands (Decathlon, H&M, Patagonia) are already piloting DPPs ahead of the mandate — pressure on suppliers will start before the regulation does.
§ 03  Built for

Small and mid-sized textile manufacturers.

If you run 10-500 SKUs through a small production team and the words 'PLM rollout' make you wince — Hovermarks Passport is for you.

  • 01

    Cut-and-sew shops & contract manufacturers

    Producing for brand-owned labels who need DPPs from suppliers.

  • 02

    Owned-brand SMBs (DTC + wholesale)

    Putting your own labels on garments, footwear, home textiles.

  • 03

    Mills & finishers

    Selling fabric to brands who are about to need full supply-chain provenance.

  • 04

    Sustainable / circular brands

    DPP is your evidence that the recycled-content claim is real.

  • 05

    Workwear & uniform suppliers

    B2B procurement is already asking for material disclosure.

  • 06

    Heritage / craft producers

    Provenance is your differentiator — passport makes it permanent and verifiable.

Passport FAQ

§ 99  Action

Be ESPR-ready before the
deadline catches you.

Onboard your first SKUs, invite a supplier, publish your first scannable passport — all on your free 14-day trial. No credit card required.

FORM HVK-CTA-01 · v04  ·  signed: hovermarks · uk