Question 1

Is Hovermarks live yet?

Accepted Answer

Yes. Hovermarks is live and accepting paying customers. Sign up at inspect.hovermarks.com for a 30-day free trial (no credit card required) and switch to a paid plan when you're ready. Pricing on this page is the live pricing your card will be charged.

Question 2

How does Hovermarks pricing work?

Accepted Answer

You buy a fixed number of seats (3, 10, 50, whatever you need) and pay $19/seat/mo on Starter or $49/seat/mo on Professional. Invite as many people as you like. Invitations are free. You assign seats explicitly to whoever needs to use the dashboard.

Question 3

What's the smallest team you support?

Accepted Answer

One. You can run Hovermarks on Starter for $19/mo for a single user, or Pro for $49/mo if you need the audit log, automation, or REST API as a one-person operation.

Question 4

What if I invite someone but don't assign them a seat?

Accepted Answer

They can sign in but they hit a 'Ask your admin for a license' page. They don't see any data until you give them a seat. No charge for unassigned invitees.

Question 5

Can I scale up or down?

Accepted Answer

Yes, anytime. Buying more seats applies immediately and is prorated. Reducing your seat count schedules for your next renewal so you don't lose seats you've already paid for. Both are one-click in Settings → Billing.

Question 6

Do you charge for guest viewers / people who only scan QR codes?

Accepted Answer

No. Three groups interact with your assets without ever consuming a seat: anyone who scans a QR tag sees the asset's identity and its opt-in compliance status panel; walk-up fault reporters submit photo reports straight from the sticker with no account; and auditors read the auditor pack you send them, with no account. You only pay for staff who sign in to the dashboard.

Question 7

Do fault reporters need an account?

Accepted Answer

No. A fault report is submitted from the asset's QR sticker with photos, protected against bots, and no account exists at any point. Reporters are unlimited on every plan. The reports themselves are metered per plan (Starter 50 per month, Professional 500, Enterprise unlimited) as an abuse valve; the cap is per organization, not per person.

Question 8

Do my customers need a license to view their reports?

Accepted Answer

No. Send them the branded PDF report or an auditor pack. They need no account, login or seat.

Question 9

How do auditors check our records?

Accepted Answer

Send them an auditor pack: a single PDF bundling a period's inspections and the matching audit-log entries. They need no account or license, and auditor packs are included on every plan.

Question 10

Can I cancel?

Accepted Answer

Yes. 'Cancel subscription' keeps full access until the end of your current billing period, then goes read-only. You can resume any time before the period ends.

Question 11

How do invitees sign up?

Accepted Answer

They click the link in their invite email, create their account with an email address and password, and verify the address with a one-time emailed code. Identity is handled by Entra External ID, and a one-time code to the verified email is required on every sign-in. No SMS in the loop. MFA is enforced by Conditional Access on the Hovermarks identity tenant, required on every account, on every plan. Professional and Enterprise customers can also federate to their own Entra tenant and layer their own Conditional Access on top.

Question 12

What counts as an asset?

Accepted Answer

An asset is any item you tag and inspect: a fire extinguisher, a lifting hoist, a piece of plant equipment. The plan limit caps how many asset records exist in your tenant at one time; deleting an asset frees the slot.

Question 13

Can I exceed my plan's cap temporarily?

Accepted Answer

We don't auto-bill overages. Once you hit a cap (assets, sites, issue reports), the system blocks further additions until you upgrade plan or remove rows. Need a one-off bump? Talk to support.

Question 14

How much storage do I get?

Accepted Answer

Unlimited storage for inspection photos, documents and reports on every plan. We don't meter your evidence, and there is no per-gigabyte charge at any tier. Photos auto-compress to around 300 KB on capture, so a busy multi-site tenant stays fast as well as uncapped.

Question 15

What is certificate management, and which plan has it?

Accepted Answer

Certificate management is the register of certificates issued to you by third parties: LOLER thorough examinations, PAT, calibration certificates. It tracks expiry dates, raises renewal alerts, and stores the certificate document against the asset. It is available on Professional and Enterprise. Every plan, including Starter, still runs inspections and still produces the branded report generated from each completed inspection. The distinction is deliberate: a certificate is something a third party issues to you, a report is what the competent person produces and Hovermarks renders.

Question 16

Does sales tax apply?

Accepted Answer

Prices shown do not include any US sales tax that may apply. Whether sales tax applies to a software subscription depends on your state.

Question 17

Can I switch from monthly to annual billing later?

Accepted Answer

Yes. From the Billing tab in Settings, one click. The cycle swap applies immediately with proration handled in-place (no Stripe portal hop). Upgrades and downgrades between plans work the same way: a confirmation modal shows the price difference before anything changes on your card.

Question 18

How does the 30-day free trial work?

Accepted Answer

30-day free trial. No credit card required. Trial tenants get unlimited assets, so you can import your whole estate rather than a sample, plus 3 seats and 5 sites. Thirty days is long enough to import an estate, run examinations, issue a report and see the next-due date land, which a fortnight was not. The trial runs on Starter features. Professional features such as the audit log, certificate register, quotes, invoices, automation, webhooks and bring-your-own SSO unlock when you upgrade. Convert to a paid plan at any point during or after the trial.

Question 19

Can I export my data?

Accepted Answer

Yes, including while your organization is read-only after a trial ends or a subscription is cancelled. Every site can export inspections, asset registers, and reports as CSV or branded PDFs. A full per-tenant JSON export is available on request; we run it and send it to you.

Question 20

Which plans include bring-your-own Microsoft Entra SSO?

Accepted Answer

Bring-your-own Microsoft Entra SSO (OIDC + PKCE) is available on Professional and Enterprise. Every plan, including Starter, already ships with sign-in via Entra External ID (email and password as first factor, one-time code sent to the verified email as second) with MFA enforced on every sign-in by Conditional Access on the Hovermarks identity tenant. Bring-your-own SSO also federates sign-in to your own Entra tenant and lets you layer your own Conditional Access on top. Session integrity is verified on every API call via signed JWTs with short expiry.

Question 21

How does scanning work without a dedicated app?

Accepted Answer

Inspectors scan a QR code with the camera on any modern phone. The QR opens the right inspection record in the browser. No app to install, no MDM rollout, and no app-store accounts to provision. If you want a home-screen icon, Hovermarks installs as a PWA on iOS and Android.

Question 22

What are the offline limits?

Accepted Answer

Inspectors work in the phone browser, and the app installs to the home screen. If the signal drops part-way through an inspection, the submission and its photos are held on the device and sent when the connection returns. Photos auto-compress to around 300 KB so a 5-photo inspection sips bandwidth. Note the boundary: the app needs connectivity to open and to load your assets, so it does not yet start a fresh inspection with no signal at all.

Question 23

Where is my data hosted, and how do you handle data protection?

Accepted Answer

Your data is stored in the UK, in Microsoft Azure UK South, a Microsoft datacentre region with the same security controls as Azure US regions. Database records and blob attachments (photos, reports, tenant logos) are geo-replicated to Azure UK West for regional disaster recovery; both are UK-sovereign Microsoft datacentres. We process customer data under UK GDPR (functionally equivalent to GDPR), with EU Standard Contractual Clauses available in our DPA for cross-border transfer. We are the data processor; you remain the data controller. Sub-processor list at /legal/subprocessors. US hosting is available on request on every plan. It is not set up by default: if you need it, ask us before you sign up and we will agree the arrangement and timing with you.

Question 24

What AI features ship today, and what does it cost me?

Accepted Answer

Six Azure-native AI features, available during the free trial and on every paid plan (certificate text extraction is part of certificate management on Professional and Enterprise), off by default and opt-in per tenant: photo quality gate (Azure AI Vision checks each new inspection photo and, when it can't confidently recognise anything in the frame, typically a blurred, dark or blank shot, asks the inspector to retake it; the rejected photo isn't saved, and if the check can't run, the photo is accepted), serial-plate reading (Azure AI Vision reads a photo of an asset's nameplate and Azure OpenAI suggests the manufacturer, model and serial for a new asset), certificate text extraction on Professional (Azure AI Document Intelligence and Azure OpenAI pull the certificate type, dates and holder from an uploaded certificate), natural-language asset search (Azure OpenAI), AI report summary (Azure OpenAI writes a short plain-English summary of the report you're viewing), and a checklist generator (Azure OpenAI drafts checklist questions from a short description, for you to review before saving). Our Azure AI resources are in UK South, photos and documents are processed there, and nothing is stored outside the UK; the exception is the text sent to Azure OpenAI, which uses Microsoft's Global Standard deployment type and may be processed in other Azure regions. Microsoft's standard abuse monitoring applies to Azure OpenAI; prompts and outputs are never used to train models. There's a hard monthly cost cap per tenant, applied in GBP: £5 on Starter, £20 on Professional, £100 on Enterprise default (custom on request), roughly $6, $24, and $120. Once the cap is hit, the next call simply doesn't happen. Off by default; turn on in Settings → AI Features.

Question 25

I'm a consultant working across multiple customer organizations. Does that work?

Accepted Answer

Yes, with one sign-in. Each customer invites the address you already use, and you switch between them from the organization menu. Every session is scoped to one organization at a time, and database query filters stop you seeing any other organization's data. If a customer invites you as a Contractor and your own company is on a paid plan, your own license covers that work and you don't use one of their seats; in any other role, or while your company is on its free trial, the customer assigns you one of their licenses. See the contractors page for how it works.

Question 26

Does Hovermarks integrate with my accounting system?

Accepted Answer

Xero is coming soon. The integration will push issued invoices to Xero, using the invoice number as the idempotency key, but it is not yet connected in production, so it isn't available on any plan today. Two-way Xero sync, QuickBooks and Sage are on the roadmap; tell us which one matters most.

Question 27

Do you offer on-prem or sovereign-cloud deployment?

Accepted Answer

Not today. Hovermarks is a hosted service running in Microsoft Azure UK South. If you have a sovereign-cloud or on-premises requirement, talk to us.

Feature	Starter	Professional	Enterprise
Pricing
Starts from	$19/mo (1 seat)	$49/mo (1 seat)	Contact us
Free invitations (invite anyone, assign seats as you go)
Scale up or down at any time
Identity & access
Email sign-in (email OTP via Entra External ID)
MFA enforced on every sign-in (Conditional Access on Hovermarks identity tenant: every account, every plan)
Bring-your-own Microsoft Entra SSO (OIDC + PKCE)
Bring-your-own Conditional Access (layer your tenant's MFA / device-compliance / network rules on top)
Capacity
Sites	5	20	100+ (custom)
Assets	100	500	10,000+ (custom)
Users	10	50	500+ (custom)
Issue reports / month (public QR)	50	500	Unlimited
Storage	Unlimited	Unlimited	Unlimited
Tagging & inspections
QR code generation
QR-code asset scanning (public, no sign-in)
21-up A4 printable sheets + 50 mm peel-and-stick layout
Tamper-resistant signed QR tokens (per-tenant HMAC)
Conditional-logic checklists (8 field types)
Skip-logic between fields
Installable PWA; a submission in progress survives a signal drop and sends when the connection returns
Photo auto-compression (~300 KB)
Signature capture
Scan with any phone (no app required)
Install as PWA on home screen
Per-asset toggles for anonymous fault reporting + public status
Workflow & evidence
Auto-generated defects and corrective actions from failed answers (on questions you mark to raise a flag)
Auto-create work orders from failed inspections (via automation rules)
Defects, corrective actions, work orders and inspection schedules
Repeat-failure detection (a High defect when the same question fails on an asset's last three inspections within 30 days)
Compliance score by site (inspection pass rate, banded green, amber or red)
Parts inventory (decimal quantities for cable / bulk material)
Branded PDF reports with the inspector's sign-off signature, report number and page numbers
Branded PDF work orders (parts + labour)
Soft-delete on assets, sites, checklists, work orders and certificates: deleting hides a record rather than wiping it
Certificate management: register of third-party certificates (LOLER, PAT, calibration) with expiry alerts and stored documents
Workflow automation rules
AuditorPack: bundle a compliance period's inspections and audit-log entries into one PDF
Quote and invoice generation (branded PDF emailed to your customer on send)
Branding & integrations
Tenant branding (logo, color, email footer)
Outbound webhooks (Slack, Teams, HMAC-signed)
Public REST API + per-tenant API keys
Xero accounting sync (coming soon)
Custom integrations
AI features are available during the free trial and on every paid plan (certificate text extraction on Professional and Enterprise), off by default and opt-in per tenant, with a hard monthly cost cap: Starter £5, Professional £20, Enterprise £100 (custom on request)
Photo quality gate (Azure AI Vision)
Serial-plate reading for new assets (Azure AI Vision + Azure OpenAI)
Certificate text extraction (Azure AI Document Intelligence + Azure OpenAI)
Natural-language asset search (Azure OpenAI)
AI report summary (Azure OpenAI)
Checklist generator (Azure OpenAI)
Compliance & operations
Append-only HMAC-chained audit log (cryptographically tamper-evident: every entry chained to the previous, chain breaks if rewritten)
Audit log access in-dashboard (search, filter, export)
UK data residency (Azure UK South primary; UK West for geo-replicated backups)
GDPR-aligned by design
9-digit tenant serial for support / billing reference
US hosting (not set up by default; available on request)	On request	On request	On request
Custom branding on request
Uptime SLA (target 99.9%, contracted in MSA)
Custom DPA & MSA
Trial & support
Trial	30 days, unlimited assets, 3 seats, 5 sites	Trial runs on Starter features	Contact us
Email support
Priority email support
Volume discounts

From $19 per seat, per month.

Starter

Professional

Enterprise

Only your staff need seats.

Working with contractors

AI is opt-in per tenant, with a hard monthly cost cap.

What's in every plan.

Pricing FAQ

Stop chasing paperwork.
Start proving compliance.

Starter

Professional

Enterprise

Only your staff need seats.

Working with contractors

AI is opt-in per tenant, with a hard monthly cost cap.

What's in every plan.

Pricing FAQ

01Is Hovermarks live yet?

02How does Hovermarks pricing work?

03What's the smallest team you support?

04What if I invite someone but don't assign them a seat?

05Can I scale up or down?

06Do you charge for guest viewers / people who only scan QR codes?

07Do fault reporters need an account?

08Do my customers need a license to view their reports?

09How do auditors check our records?

10Can I cancel?

11How do invitees sign up?

12What counts as an asset?

13Can I exceed my plan's cap temporarily?

14How much storage do I get?

15What is certificate management, and which plan has it?

16Does sales tax apply?

17Can I switch from monthly to annual billing later?

18How does the 30-day free trial work?

19Can I export my data?

20Which plans include bring-your-own Microsoft Entra SSO?

21How does scanning work without a dedicated app?

22What are the offline limits?

23Where is my data hosted, and how do you handle data protection?

24What AI features ship today, and what does it cost me?

25I'm a consultant working across multiple customer organizations. Does that work?

26Does Hovermarks integrate with my accounting system?

27Do you offer on-prem or sovereign-cloud deployment?

Stop chasing paperwork.Start proving compliance.

Stop chasing paperwork.
Start proving compliance.